How The "Trust Factor" Affects Your Web Business...
Do a search at google.com for "internet marketing expert" and you'll find more than fifty-four million (yes, that's 54,000,000) web pages listed.
Wow. That's a lot of experts. I wonder how many of those 54 million really know their stuff.
Heck, do a google search for anything you need or want and you'll find thousands, if not millions of choices.
So which experts do you believe? And more importantly, which merchants can you trust?
That's the question millions of potential customers want to know! Who can they believe? Who can they trust?
What website will not rip them off or leave them for dead after they get their money?
As a web business owner myself, I hate to have to admit this, but... making purchases from unknown vendors on the web can be a real crap shoot. There are far too many cons, scams, cheats, hacks and just plain old bad businesses on the web.
And because of that, TRUST is probably the biggest obstacle any website owner has to instill in their visitors. Yes, trust is the first thing you have to earn in order to make sales on the web.
Is your site doing a good job of instilling trust in the minds of visitors? Do you even know what it takes to really get the job done.
Here's an example of how...
Go to amazon.com - one of the web's largest Internet-only based retailers, and look for any product you might be interested in. When you get to the product page, more than likely you'll find one thing prominently displayed...
Customer comments.
Why does Amazon.com include these with nearly everything they sell? It's a simple theory. People are more comfortable purchasing when they can first read what people like themselves think about the product. It makes them feel more at ease knowing not only that other folks like them bought it already, but exactly what they thought of it.
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