Improving Online Conversion - 3 Assurances Needed for Improving Online Sales
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By :
Peter Bosch
Submitted
2008-12-02 02:24:16 |
Internet fraud is on a tremendous increase, and now legitimate online business are paying for it. Despite your honesty, todays online shopper is smarter, and increasingly cautious. They realize that a website without credentials, support, and security can put them at risk.
And you can't blame them. Internet fraud is on a tremendous increase, and now legitimate online business are paying for it.
As a website owner, trust is one of greatest assets you could possibly have.
You see, If your customers trust you they will buy from you, and the more trust and credibility your website has, the more sales you will make.
trust = conversion = more sales
A recent survey has shown your visitors have 3 major concerns...
1. Is my personal information safe and secure?
(88% of internet users surveyed, viewed this as "very important")
2. Can I trust the site and the information on it?
(81% of Internet users surveyed, viewed this as "very important")
3. Does the site have a good privacy policy?
(76% of Internet users surveyed, viewed this as "very important")
So how do you provide your visitors with the assurance of security, your identity, and their privacy?
Well, 95% of those surveyed said they want access to a websites: email address, street address, and phone number.
This will help them relax about buying from you, but you could also try using...
1. Association marks, qualifications and certifications
2. Awards
3. Case studies and testimonials (these should always include the full
name, general residence location, or business of participants)
4. Avoid exaggeration and hype
5. Displaying reprints PR articles and media comments
6. And photos of your premises
However, the most effective, fastest and easiest way to gain your visitors trust is by adding 3rd party website verification Seals to your site. Trust seals are the ultimate for increasing the credibility and persuasive power of your website.
Other strategies can be reassuring, but unlike website verification seals, they cannot absolutely guarantee results.
When you display trust seals, your visitors know instantly, without having to research your site first that you are safe to buy from.
While 3rd party verification seals have proven to outperform any other conversion improving strategy, not just any website verification service will do.
A trusted and recognized site seal will improve your online conversion far more than a little-known verification service.
HackerSafe, better business bureau, controlscan, verisin, truste, and trustguard are all of the most recognized and trusted website verification services.
The trust seal service you choose however, can greatly differ your results. Some can improve your online sales far more than others can.
A recent Consumer Reports Survey has shown that 72% of online shoppers are actively looking for 3rd party verification seals before purchasing anything. Websites are loosing countless sales simply by not using trust seals. Can you afford to be missing out on 72% of potential sales? |
Author Resource:-
To make trust seal service comparison a whole lot easier - see service comparison chart
Peter Bosch is a young article author who writes on most internet related subjects.
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