We want to start a coaching program. Do you have any suggestions for a model? In other words, how often should I give the students access to me? Unlimited email support and one hour phone consultation every week or how much access should I give to them?
Answer: The more access you give to people the more likely they are to buy from you. If you give somebody unlimited email access then you will have some people that will take up a lot of your time, while the majority don't. You will see an increase in sales with unlimited email access. But you don't have to worry about being inundated with emails because most people get lost in their day to day activities and don't end up emailing you that much.
There are two coaching models that I think work the best. One is to have people pay $5,000 to get unlimited access for a year. Often times, people sign up and never get around to contacting you.
The other model is to charge per session such as $400 per hour. Offer to do 10 sessions for $4,000, but also say you will give a discount for $3,500. The problem with having a certain number of sessions is that people won't get around to setting up the sessions and will want their money back. What you could then is to either charge for the number of coaching sessions they did complete and return the rest.
You can also buy other people's coaching programs so you can see how they run it. Also observe how they up sell you into their coaching program. Write down exactly what their offer is so you can use it as a model.
Go to seminars that people in your niche attend. Look at what they offering. Model how they do it and add your own little spin.
When I first started my Internet marketing business I decided that I was going to do some coaching. Eventually, I was too swamped with coaching and didn't like it. I was willing to work endlessly in one-on-one coaching in the beginning to get things going, but after things were running I needed to change my game plan.
Then I started do small group meetings. For example, I would bring 7 coaching clients in the room at one time and would work with them as a group. I did that every weekend.
After that I did a big one time event each month. I grouped a higher number of coaching clients together.
So the key is to ease into a smaller environment where you can talk to many clients at once.
Author Resource:-
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