This Christmas and into the New Year is likely to see the popularity of F1 gifts grow considerably. Years in the wilderness for Formula 1, held in contempt by many for being a dull and boring form of motorsport has rapidly changed over the last two years.
Two years of increased popularity, particularly in the UK is attributable to the work of Lewis Hamilton who in two seasons has gone from rookie to champion. This is the fastest progression in the history of F1 and while critics may place the emphasis upon Hamilton's car rather than his racing skill it does not detract from the fact that F1 gifts will be extremely popular over the coming year.
This year's F1 championship has been regarded by many commentators to be the most exciting since the mid to late nineties. Undoubtedly the interplay and competition between McLaren and Ferrari drivers as well as a select few from teams such as BMW and Renault created a championship full of excitement and exhilaration.
This means that gifts and merchandise related to these teams are likely to be extremely popular in the coming months. Particularly in the UK, gifts such as caps, jerseys and shirts, even umbrellas related to Lewis Hamilton and McLaren Mercedes will be highly sought.
The Brazilian Grand Prix this year was awesome in terms of excitement. While the race itself was more of a procession the involvement of rain and unscheduled pit stops almost cost Hamilton the championship.
Viewers will not forget the look on the faces of Ferrari mechanics as they thought Felipe Massa had won the championship, only to realise half a minute later that Hamilton had finished in the required fifth to take the driver's title. Such a culmination to a season, viewed by millions around the world will undoubtedly increase the profile of F1 and generate profits in terms of sales of gifts and other products.
It is not just the exploits of Hamilton that have contributed the increase in Formula 1's popularity. Equally important has been the rule changes enacted by F1 chiefs. At the beginning of this season the sport's authorities brought in rules outlawing the use of traction control in the cars.
This caused a great deal of contention although the drivers soon learnt to cope with the new dynamics of the vehicles. This change increased the excitement of the races, especially in the wet where spins and crashes have been a hallmark of the season. All this adds to the excitement and works towards increasing the profits made from sales of gifts and merchandise.
The rule changes have not ceased however, next year promises to bring even more excitement with the reintroduction of slick tyres after some time as banned equipment and the enforcement of restrictions on aerodynamics that hope to increase instances of overtaking. Whether these changes in regulations will bring more excitement remains to be seen but if they have half the effect as the removal of traction control the profits of F1 gifts and merchandise manufacturers are somewhat assured.
Whatever happens from next March and the commencement of the 2009 season, the F1 championship of 2008 will be remembered for the high levels of excitement and the thrilling culmination. It has brought new revenue for gifts and merchandise producers and has led many fans, old and new to the pinnacle of motorsport.
One thing is certain, as the cars line up on the grid in Australia next year; fans around the world will be hotly anticipating a season that brings just as much enjoyment as the last.
Author Resource:-
Motor sport commentator Thomas Pretty highlights how the increased popularity of Formula 1 will result in large sales of F1 gifts and other products in the coming year.
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