Directories have existed in some form or another for a long time. You probably have a telephone directory in your home, and for hundreds of years merchants have kept directories of products that they stock or can easily obtain for their customers. Web directories are the internet’s answer to this phenomenon, and they are essential for the online businessperson who wants to drive traffic to his site and make sales. Some online business owners believe that search engines have made directories obsolete, but that is far from the truth. While search engines do, in fact, deliver more traffic to websites since more users utilize search engines than directories, directories can still positively impact the traffic flow to your website.
Directories are listings of websites that are divided into categories and subcategories. When internet users want to find out more information about a particular product, they simply go to a directory and conduct a search on the topic they want to know more about. Rather than displaying the results in a ranked format the way a search engine might, a directory will display the results according to category and subcategory. So all you need to do as an online business owner is to submit your site to a directory. Here are four keys to finding success with directories.
1. Only use the best. Search engines regularly spider directories that are maintained well and that are of high quality. But be warned that search engines don’t treat all directories equally. The search engine algorithm is designed only to spend time with directories that are the best of the best. So the most important thing you can do is to find directories that are favored by search engine algorithms.
In your search for a high-quality directory, look for directories with recent cache dates, directories in which pages are indexed extensively, directories that only include well-developed and well-maintained sites, directories that have a lot of inbound links from other sites, and directories that are well-established
2. Remember the importance of third-party links. Search engines place a premium on third-party links, and directories are a great way to access such links. And you’re even better off if those third-party links are from highly-respected sites. This is another reason why directory submissions are so important for improving your search engine ranking. Even search engines recommend that you submit to directories.
3. Utilize niche directories. Another factor that search engines take into account when ranking your page is the relevance of sites that link to you. You can have hundreds of sites linking to your page, but they won’t make much difference in your search engine ranking if they aren’t related to the content of your own website. A few relevant inbound links from highly-respected websites are far more valuable than hundreds of inbound links from sites that are completely unrelated. This is why niche directories can be so important. Traffic from niche directories is highly-targeted and relevant.
4. Detail each submission. You can maximize your traffic potential using directory submissions by making sure that each directory submission is unique and detailed. Search engines place high value on this and you can reap the benefits.
As you can see, it is imperative to make directory submissions an integral part of your overall internet marketing strategy. Directories are given value by search engines, and they can ensure that you are getting targeted traffic to your site. If you’re unclear about exactly how to include directories in your marketing strategy, consult with an internet marketing professional or SEO expert. These individuals have years of experience with web directories. They can not only help you integrate directories into a marketing strategy, but they can help you select the high-quality directories that will benefit your search engine ranking in the long run.
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