Not only is an autoresponder email service your silent salesman working for you 24 hours a day, but it also is a way to build a relationship with your website visitors and convert them into subscribers.
An autoresponder email service is a great way to maintain contact with your visitors who have subscribed to find out more. You will be able to follow up with them and provide further information on the services or products that you offer. You will find on most websites that many offer a free newsletter to their subscribers.
You will no doubt have noticed when looking at other websites that towards the top of the site you will nearly always see a form that a visitor can fill in. You will find that such things as a free newsletter, free e-books, free training or even free products are offered in return for providing their name and email address.
Be sure to provide a valid email address when completing the form, to ensure you receive the free information being offered. The details you provide are then added to the mailing list and you will receive regular emails from the webmaster of the site you subscribed to.
If your website does not already have a lead capture form on it which visitors can fill in, you can easily set one up by subscribing to an autoresponder email service such as GetResponse or AWeber.
Autoresponders are extremely valuable e-mail marketing tools which can be used in various ways. Not only are they used to sign up subscribers but you can then send them your messages at preset time intervals, track your subscribers and sales. In order to add the lead capture form to your website all you have to do is paste some html code, that you will be provided with, into the source code of your website.
The top of the website is the best place to position a lead capture form. This way your visitors will see it as soon as your website opens. Be sure to always offer a free incentive to subscribe. You could also consider using a fly-in on your website which will contain the lead capture form.
Once a visitor has filled in the lead capture form their details are automatically added to the auto-responder. Automatically then the auto-responder sends the subscriber an email thanking them for signing up and inviting them to opt-in to the mailing list so that they receive your messages. This is called double opt-in and this procedure ensures that you build a permission-based mailing list and protects you against being accused of spamming. This really is important as you can have your website shutdown for spamming.
Once the subscribers receive the first email they are required to click a link in the email message which will opt them into your service. Once that step has been taken the subscriber will begin to receive your messages, which you will have preloaded into your auto-responder and set it to mail them out at pre-determined intervals, such as every 3 days. This then ensures that each new subscriber receives a similar series of messages from you at regular intervals for as long as the subscription remains active or the last newsletter has been sent.
You are able to add to the messages in your auto-responder at any time and it is a good idea to add your own articles to the newsletter series too.
From the above it can be seen that auto-responders are very powerful tools for Internet marketers to use. You are not limited to having just one newsletter. You are able to set up many campaigns in your auto-responder such as follow-up emails providing information on each product you sell or even a series of training emails for your downline.
You will find also that you have an option to send out what is commonly called a Broadcast to your subscribers. This could be about an important product announcement or time-limited special offers.
By subscribing to an auto-responder email service and compiling a newsletter you will have a very powerful resource to turn targeted visitors into subscribers and subscribers into customers as well as ensuring your business runs 24/7 on autopilot.
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