The letterhead that you use for your business will affect the image that others form about your company. It is sometimes the first opportunity that you have to present your company to someone. It is important that the design you create for your letterhead reflects the image you want conveyed. Your letterhead will not only provide the customer with your name and address, it will also create an image about the quality of your products or services.
The design you use for your letterhead should express your company's personality. A letterhead designed for a company that sells children's toys should be different from a letterhead designed for a law office. Each needs to reflect the personality of the company to create the proper image. You can affect the image that is created through the use of different elements on your letterhead, such as your logo, ink colors, typestyles and the paper it is printed on.
When deciding what elements to use on your letterhead, you should consider some of the following factors:
1.Does your company have a logo? If it does, the logo should be used on the letterhead. If you do not have a logo, consider having one designed for you, it is a good way of expressing your company's personality. Once you have a logo, it can also be used on your business cards and envelopes. It should be used on other marketing and communication materials that your company uses. Using it on all company materials builds consistency in appearance and company recognition.
2.What colors are used to represent your company? If you have other printed materials that have a color scheme that is used, you should incorporate the same colors into your letterhead. This will create company identity through the use of the associated colors.
3.Select a typestyle to use for your company name. Select a style that reflects the image of your company, different typestyles create different images. You should also select a typestyle to use for the other content on your letterhead. Try to limit the typestyles that you use on your letterhead to two different typefaces.
4. Decide on the information that is important to be on your letterhead, such as company name, address and phone numbers. Does your company have a slogan? If it does, you should use it on the letterhead. A slogan is a good way of providing a message about your company, products or services
5.Select the type of paper you would like your letterhead printed on. The paper's weight, finish and color will all affect the image your letterhead conveys. If you use a special type of paper, you may want to determine if you want to use the same type for your envelopes and business cards. Using matching stock adds consistency to your overall company image.
Once you have determined what elements you will use, you are ready to start the design process.
Content Elements
The content of your letterhead consists of any information about your company that you want included on your letterhead. The main purpose of your letterhead is to provide information about your company. The content should include the following elements that are applicable to your company.
1)Logo
2)Company name and address
3)Contact name
4)Phone numbers
5)Fax numbers
6)E-mail address
7)Slogan
Do not include any unnecessary information. The letterhead should not look overcrowded and should leave plenty of space for the letter itself.
Author Resource:-
Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how corporate letter heads can help your business.
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