As an information marketer, you will have no shortage of great ideas. Oh, if I only had as many minutes in a day as I have great ideas... It's great to have a variety of product ideas but if you want to start generating cash sooner rather than later, you need to stay focused.
Here is what typically happens to many information marketers when they are first starting out. They do some research and determine they have viable products they can develop in multiple markets. So they begin writing an ebook or developing a course on chinchilla farming, raising cacti, earthworms, and who knows what else all at the same time.
Their thought process is like this. "I'll just work a little each day on each of my eight projects, and before long, I'll have a great big library of information products that I'll be making money on."
So they work a little while each day on their chinchilla-farming book. Then they switch over to their book on raising cacti. After a while, they tire of that, so they begin some work on their great new ebook on earthworms. And so on and so on.
By utilizing this approach, you delay the completion of any individual project for some period of time. So nothing is making you any money because everything is still in a state of development. If each project takes a month to complete, you're effectively delaying any possible revenue inflow until at least four months down the road if you're working on four projects simultaneously.
And, invariably, something that you think will take a week ends up taking two or more. So maybe those four months becomes six or seven or eight. You are hemorrhaging cash, and nothing is coming in.
What is a better plan? Focus on one and get it done. Get it out in the market to begin generating you revenue. Then move on to the second project and repeat the process. That way you have one project generating revenue after month one, another generating revenue after month two, another generating revenue after month three, etc.. No waiting until month four to get anything coming in at all.
That is if you're doing all the work yourself. Experienced information marketers know they don't have to do all the product creation themselves. They use ghostwriters and other resources to help them generate more products more quickly. This is where you want to get to. Just be sure when you're starting out you don't get sucked into the multiple project trap.
Author Resource:-
Bret Ridgway is co-founder of Speaker Fulfillment Services, a company dedicated to helping information marketers. To pick up your own copy of his "New Information Product Development and Launch Checklist" visit http://www.50BiggestMistakes.com.
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