There is a popular opinion that is the great minds of businessmen that make or break a company. There is a philosophy that suggests that these great thinkers and great problem solvers are the answer to a successful career, that they carry ideas forward and project them into the minds of followers and bring about great changes in the world of commerce.
I would like to argue this fact. I think that, granted, these high fliers may have ideas, but what carries it all forward it the humble ink cartridge. Hugely under-valued and over looked, this little device is the saviour of many an idea that has only been formed in the mind.
Granted, we now have computer generation and email that can transport pictures and text across the globe and take ideas from one person to another in an instant. But there is no substitute for the tangible element that a piece of paper and an ink cartridge can bring.
All the best ideas make it into print for the needs of people who want to go over the printed concept. Printed documents are also much more widely trusted than an electronic version and how much easier are they to distribute at a meeting as opposed to setting everyone up on a laptop of computer and then trying to discuss and bandy about the options and ideas.
Books have always been the perfect subject for printing with ink cartridges, albeit the industrial size. Of course, with our technological age, we now have electronic books but I don't know how popular these will be.
Of course, they are easier to get hold of, just simply download your required title from the internet, even back titles can be easily sourced, and away you go. This will take up less space than a book collection but whoever didn't love their book collection?
There's nothing quite like the satisfaction to be gained from the reading of a proper printed book. First you experience the immediate visual pleasure of artistic or thought provoking covers. Then there is the texture. The feel of the paper is somewhat satisfying as you turn each page to uncover the next instalment.
Books also have a smell that an electronic book will miss out on. I'm not weird and I know I'm not the only one, but I love the smell of a book. Many a Saturday afternoon I can be found between the shelves in a book shop or library sniffing pages, it immediately takes me back to my childhood. The way the ink cartridge has transported idea into visual text, the style and size of the font, all manner of things about the way a book is styled will subconsciously play into your imagination and help create a character within your mind.
Reading from a normal book brings a satisfaction beyond what you would get from an electronic version. There is something inherently enjoyable about holding and handling that book, about being able to put it on your shelf amongst the others and know that at any point you can simply pick it up and know that as soon as you begin reading, you will remember how the characters appeared in your minds eye. You know they will be exactly as you imagined them the first time you read the book, even if it was a childhood book.
So, it would seem that as much as we all love our gadgets and gizmo's there really is no alternative to the humble ink cartridge.
Author Resource:-
Shaun Parker is a leading printing expert with many years of experience in the publishing industry. Find out more about ink cartridges at http://www.inksave.co.uk
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