eArticleSubmit.com | Working to get the Maximum User Exposure to your Content
Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese

  Number of Times Read : 14

category

select Advice (1293)
select Aging (337)
select Arts and Entertainment (6692)
select Automotive (2043)
select Break-up (102)
select Business (28603)
select Business Management (1337)
select Cancer Survival (111)
select Career (3150)
select Cars and Trucks (2735)
select Celebrities (55)
select Cheating (62)
select Communications (583)
select Computers (3228)
select Computers and Technology (3499)
select Culture (301)
select Culture and Society (11671)
select Disease & Illness (1487)
select Environment (1031)
select Etiquette (47)
select Family Concerns (1343)
select Fashion (2892)
select Finance (16260)
select Finances (6463)
select Food & Beverage (733)
select Food and Drinks (898)
select Health & Fitness (12871)
select Hobbies (3765)
select Home & Family (7366)
select Home Management (4798)
select Inspirational (1)
select Internet (5010)
select Internet Business (9589)
select Jobs (467)
select Medical Business (565)
select Medicines and Remedies (3219)
select Opinions (261)
select Pets & Animals (216)
select Politics (462)
select Product Reviews (62)
select Recreation (2242)
select Recreation & Sports (12602)
select Reference & Education (5202)
select Relationships (1696)
select Religion (1213)
select Self Help (2340)
select Self Improvement (1472)
select Short Stories (32)
select Society (1753)
select Travel & Leisure (3809)
select Vehicles (480)
select Wellness, Fitness and Di (5818)
select Womens Interest (1773)
select Womens Issues (237)
select World Affairs (188)
select Writing & Speaking (1722)
 
Stats
Total Articles: 188263
Total Authors: 10642
Total Downloads: 1562975


Welcome to Our Newest Member
John Coates
 


How to Use Media Calendars for Free Publicity
[Valid RSS feed]  Category Rss Feed - http://www.earticlesubmit.com/rss.php?rss=20
By : Danek Kaus    9 or more times read
Submitted 2008-10-20 17:20:56
In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.

The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you write your item, try to match the format of the listings.

For example, some calendars start with the topic, followed by the date, location and cost. Others start with the topic, then the cost, date and location, etc. Although the difference seems small, noticing it can be important.

If you follow the exact style of a calendar, you make it easier on the person who has to not only pick and choose calendar items (from the many that are sent) but edit and format them. When they see an item that matches their format, they are more likely to use it because it means less work, which translates into finishing the job sooner so they can move on to the next task.

So use human nature to your advantage.

Another secret to getting calendar listings is to keep your pitch short. Editors hate getting long, rambling letters from people about their event.

First they have to waste time reading the entire document to see what it is about, because many people take a long time to get to the point.

Then, if they're interested, they have to hunt all over for the basic information. It's okay to include a few sentences about the event to make your case for being included, but keep all the important information close together, preferably in the format that the paper uses. See above.

Once again, the easier you make it for the calendar editor, the more likely your item will be listed.

The other calendar is the editorial one. Most publications do an issue or a special section on various topics throughout the year, such as health, personal finance, automotive, and so on. Call the paper and ask for the editorial calendar. Sometimes somebody in the newsroom will send you one or you may be able to get one from the advertising department.

Once you have the calendar, check it to determine when they are going to do a focus on a topic that relates to what you do. Then send the publication a press release a few weeks ahead of time and follow up a couple weeks after you send it.

Working with editorial calendars can dramatically increase your chances of getting publicity because editors and reporters are often looking for good story ideas for the special section.

With a little diligence, one of them could be yours.
Author Resource:- Danek S. Kaus is a veteran journalist and publicist. His new book is, "You Can Be Famous: Insider Secrets to Getting Free Publicity." See it at http://youcanbefamousbook.com or write for a free publicity consultation at dan@yourpopwerpublicity.com to learn more secrets.
Article From eArticles
Can't find what you're looking for? Try Google Search!
Custom Search
Social Bookmark this Article
Related Articles :

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
Sign up
learn more
 
 
Directory Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds
Navigation Menu
select
 Mortgage Accelerator Scam!
select
 Electricity Bill Killer!
select
 Forex Secret Code
select
 The Fortune Key
select
 Law of Attraction Workbook!
select
 Six Figure Yearly
select
 Easy Automated Income
select
 Top Secret Ad Secret
select
 Build Muscle&Burn Fat
select
 Run Car on Water!
select
 Xbox360 3Redlights fix!

Actions
Print This Article
Add To Favorites




 
 

 

Powered By: Article Friendly | Design By Dynamic web solutions

eXTReMe Tracker