It seems that less and less consumers feel as strongly as they once did about supporting their local stores, fearing that the national supermarket chains are becoming all too powerful and could eventually dictate what and where we buy.
Especially during the current credit crunch, selecting outlets where the cheapest items can be found means people are literally putting their money where their mouths are and this is most likely to be in the national chains who can still command the cheapest prices.
It’s far more difficult, though, for businesses to control their rising running costs, as management of overheads is paramount to a business’ survival in today’s financial climate. With the big 6 energy suppliers kicking off the second round of wholesale price rises this year, it means that businesses will still be battling to beat the increasing costs of keeping the lights on.
The purchasing power of the supermarket chains continually drives up sales volumes and inevitably their profits. The millions of pounds secured in profit is not extended to their customers but is instead used to drive slick marketing campaigns to further boost their bottom line. To initiate competition by independents is almost nigh on impossible. And given the current lack of market competition as concluded in the recent BERR (Business, Enterprise and Regulatory Reform) inquiry, there seems no need to do otherwise
But there’s always the exception to the rule and despite the excessive concentration in the electricity supply market, with some 96% being dominated by just 6 major players, one new entrant has exploded into the supply market with a bang, causing all of the ‘big 6’ to sit up in their seats and pay attention.
Independent retailers certainly have to be brave to set up shop in the current climate of supermarket dominance, but the challenges facing the independent electricity supplier have to be even more daunting given the levels of bureaucracy and red tape within the industry.
One independent electricity supplier which has succeeded in taking on the big 6 is Milton Keynes based, E4B, electricity4business. Having recognised that the major players were unwilling to provide competitively priced electricity to small and mid-sized businesses, E4B threw down the gauntlet and hasn’t looked back.
Converse to other independents, E4B is the champion of small businesses, by advising SMEs of the dangers of evergreen contracts and the importance of energy efficiency. This has become extremely prevalent this year as findings from independent research found that 1 in 5 businesses are now in fuel poverty - with a further 20% approaching the threshold.
Milton Keynes businesses can now feel rest-assured that when they are supporting their local independent electricity supplier they are doing so for all the right reasons - E4B is the smartest, cheapest and most reliable business electricity supplier they will find.
To find out how much money you can save on your bills contact electricity4business on 0800 316 0518 or at www.electricity4business.co.uk
Author Resource:-
Headquartered in Milton Keynes, Electricty4Business (E4B) is a supplier of cheap electricity for the small and medium sized business market. http://www.electricity4business.co.uk/. Emma Churchill, Electricity4Business, t. 08701 630830, e. echurchill@electricity4business.co.uk.
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