There's no doubt that freelance web design is the cheapest service to avail compared to a web design company if you want a web site done . As a freelancer you will only work by yourself thus, limiting your expenses and clients having to pay less. That's why big companies sometimes outsource and stick with freelancers to do their job. Look at India and the Philippines for example, these countries are two of the most outsourced countries with regards to IT, call centers, and programming.
Now that we know that freelance web designers have an edge over companies with regards to price. How much do you have to charge? Well, that is one of the most asked questions by new web designers. And to tell you the truth, the answer lies in your own capabilities as a web designer.
Points To Consider When Pricing
1. Consider All Your Expenses In The Design - In web design, you are pretty much zero in on the expenses as you may already have a computer. You may put in the electricity spent when working on a particular design if you can compute it. But, there are times when you will really have to spend some money like buying stock photos, fonts, software tools, icons and more. Keep in mind these things to add on your pricing.
2. How Much Time Will It Take You To Finish The Work - Most of the time, programmers are paid by the hour and so are designers. But also, most of the time, designers are paid per project. So, consider how much time will it take you to finish this web site. The longer, of course the higher. You're time is pretty much important here, you might turn down some clients while a project is still on going and you may lose more money than earn if you're price is wrong.
3. Research About Your Competition - Web design is a competitive field so there will always be a competition. Know the price of other freelancers and compare the quality of their work with yours. Then decide whether you deserve a much higher price than them or lower. You decide.
4. What's The Cost Of Living - This is probably the most important. Set a price that's just about right to help you survive in this world. Don't go dirt cheap just because you want clients. Don't "whore" yourself if you think you can attract clients by lowering your price. Be sure to set a minimum price that you can afford to help sustain your business. And also, don't go overboard in raising the price. Some people would raise their charges just because people from other countries are charging this kind of amount. Always remember that in other countries, the cost of living is different from yours. They need that price to sustain and continue running their business.
Although I didn't exactly said how much you should charge your web design services, I know you could come up with really good and reasonable prices for your clients using the pointers I laid out. All these things depend entirely to you and your skills. If you think you should charge x10 than the competition, you are free to do that no one's stopping you. Someone out there might avail that services if they feel its worth it. Don't be afraid to ask for a certain price of web design, especially if its reasonable enough for you to sustain your business.
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